JAPA VALLEY is the first-ever visionary art, retail and hospitality precinct from cultural innovators Pharrell Williams and NIGO® — in partnership with Japanese hospitality venture NOT A HOTEL. It represents the culmination of their two-decade creative and professional partnership, translating a shared vision for cultural fusion into a physical place.

JAPA VALLEY proposes a new way to weave art into the fabric of daily life. It reimagines the tourism model through the lens of craftsmanship, creatively reinterpreting California's Napa Valley by swapping wine production for the masterful art of Japanese sake brewing.

JAPA VALLEY TOKYO to launch in 2027 at the Former Shin-Yurakucho Building Site